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East Lansing hosts TikTok challenge to promote downtown businesses

East Lansing Tik Tok Challenge
TikTok East Lansing
East Lansing "Show EL Your Love" TikTok Challenge
Posted at 4:14 PM, Feb 17, 2021
and last updated 2021-02-17 16:53:33-05

EAST LANSING, Mich. — Can you sing about your love for downtown East Lansing? Show it in the way you dance? Recite love poems to Grand River Avenue?

The East Lansing Downtown Development Authority has a TikTok challenge for you.

@downtownel

The “Show EL Your Love” TikTok challenge has launched! ❤️Submissions are due March 13! ##EastLansing ##foryou ##foryourpage ##michiganstateuniversity

♬ original sound - Downtown East Lansing

The "Show EL Your Love" challenge invites people to film themselves in front of an East Lansing business or landmark. Participants can make up their own dance, sing or do any other creative activity to show their love for downtown East Lansing.

"This is a great opportunity for community members to head downtown, film themselves dancing, singing or doing a sketch and show East Lansing their love," said East Lansing Community and Development and Engagement Supervisor Amy Schlusler-Schmitt.

Participants must upload their videos to TikTok and tag the downtown East Lansing page. The deadline is March 13. The winner will receive a $200 eGift card for downtown businesses.

The example is posted on the East Lansing TikTok page featuring two teachers from the East Lansing Public Schools.

The challenge is part of the Place Project, one piece of a strategy by the Downtown Development Authority to help businesses recover from the social and economic challenges of the COVID-19 pandemic.

East Lansing Downtown Management Chairperson Chanelle Crouch said she hopes everyone will submit a TikTok entry to show love to these businesses.

"We are proud to be continued partners in activating downtown spaces that highlight our business community," Crouch said.

Participants are required to wear a face mask both inside and outside as part of the mandate in the city.

Learn how to score more points and increase your chances of winning the prize here.

"Show EL Your Love" TikTok challenge rubric
The grading rubric shows participants how they can earn some extra points to increase their chance of winning the prize.

Mikayla Temple

Mikayla Temple

1:39 PM, Jan 05, 2021

Your Neighborhood Reporter

Mikayla Temple