What: Never heard of a Kangaroo-A-Thon? Sparrow’s award-winning Regional Neonatal Intensive Care Unit (RNICU) is holding a Kangaroo-A-Thon to promote kangaroo care, or skin-to-skin. It’s a way to encourage parents to hold babies skin-to-skin for as long and as often as possible. The benefits of skin to skin are numerous, from allowing babies to grow and gain weight faster to doing better with breastfeeding and improved sleep. An RNICU leader and a mom whose baby has benefited from skin-to-skin will be available to speak to media about the Kangaroo-A-Thon and why skin-to-skin is so important.
Where: Sparrow RNICU, 5th floor of Sparrow Hospital, 1215 E. Michigan Avenue, Lansing. A Marketing Department representative will meet you in the hospital lobby near Starbucks to escort media to the RNICU.
When: Monday, Jan. 22, 10 a.m.
Additional information: Any reporter or media wishing to attend the event should contact John Foren, Director of Media and Public Relations, at 517.364.8093 or 517.256.1743.
Source: PRESS RELEASE
