Rule Eye Center announces the availability of neurolenses

Rule Eye Center announces the availability of neurolenses
Posted at 10:03 AM, Aug 17, 2018
and last updated 2018-08-17 10:03:38-04

Rule Eye Center announces the availability of neurolenses®, the world’s first and only prescription lenses that add a contoured prism to treat the headaches, neck/shoulder pain and eyestrain that 65 percent1 of U.S. adults complain of when using digital devices, reading or doing detail work.

“We’ve continually been amazed at how many people have benefited from this brand new technology” said Dr. Jefrey Schrauben of Rule Eye Center. “We are so grateful we now have the capability to help so many people have a better quality of life because of the symptom relief this technology can provide”.

Years of in-depth clinical research, conducted at neurology centers nationwide, uncovered a surprising link between the eyes and brain. Researchers discovered that a majority of headache patients shared a common trait: a misalignment in their vision that caused specific symptoms when using digital devices, reading or doing near work. A further review of optometric literature, predating the use of digital devices, revealed similar symptoms documented throughout history among people whose work required extended time focusing up-close.

“This technology has changed the way we practice at Rule Eye Center. It is exciting to be able to assist so many people we couldn’t before. Not only have we been able to help patients who spend a lot of time on digital devices but many of our patients now wearing the Neurolenses did not spend a lot of time on digital devices but were suffering similar symptoms such as headaches, migraines and neck and shoulder tension” said Dr. Schrauben.

When the eyes are not aligned, the visual system must work constantly to compensate for the misalignment. This can put stress on the trigeminal nerve – the largest and most complex nerve connected to the brain, and the one responsible for head and neck sensations. Literature states that 90% of patients have a larger misalignment at near than distance.

American adults now spend more than nine hours2 a day on digital devices. The visual demands of this digital lifestyle have increased the number of people who experience symptoms. neurolenses are designed to bring the eyes into proper alignment, which is essential for comfortable vision. In a survey of patients who purchased neurolenses 93 percent[ii] found symptom relief, with 73 percent stating that their symptoms were “substantially reduced” or “basically gone” after 90 days.

“I used to suffer with headaches and neck stiffnessto the point that it was severely impacting my ability to work. I had seen neurologists, physical therapists and had surgery with little relief. I simply had no idea my symptoms had anything to do with my eyes” said Heather McMillon of Lansing MI. “Now, I am pain free!”

The Invention of a Contoured Prism

Long before the eye-brain connection was discovered, some innovative eye doctors would add small amounts of prism to patients’ prescription lenses to make their vision more comfortable. However, a standard prism lens can only address eye alignment at a single distance. eyeBrain Medical set out to create a customizable prism lens that could address misalignment at all distances.

The proprietary neurolens contoured prism provides effortless eye alignment at all distances by gradually increasing the prism from distance to near. More than mere “computer lenses,” which don’t account for eye alignment, neurolenses bring the eyes into alignment to relieve headaches, neck/shoulder pain and eyestrain, among other symptoms.

The need for an objective and accurate way to measure eye alignment at all distances led eyeBrain Medical to develop the neurolens Measurement Device, which uses breakthrough eye-tracking technology to objectively and accurately measure the degree of eye misalignment at distance and near. During a three-minute measurement exam, patients focus on a single point while a dynamic display of rotating planets and stars activate peripheral and central vision to measure distance and near eye alignment.

The neurolens Device measures the amount of eye misalignment at both distance and near. These unique measurements, with calculations to the one-hundredth of a prism diopter, provide a recommended prescription range for the neurolens contoured prism lens design.

Rule Eye Care is located at 6409 Centurion Dr. in Lansing MI. To learn more about neurolenses or to make an appointment for a consultation, contact Rule Eye Care at 517-321-1154 or visit

About eyeBrain Medical, Inc. eyeBrain Medical Inc. is the innovator behind the neurolens System®, inspired by a breakthrough discovery linking optometry and neurology. neurolenses® are the world’s first prescription lenses that add a contoured prism to bring the eyes into alignment, relieving stress on the trigeminal nerve. This nerve is the largest and most complex nerve connected to the brain, and when stimulated causes many of the symptoms people experience when using digital devices, reading or doing near work. Ninety-three percent of patients prescribed neurolenses found symptom relief. eyeBrain Medical is headquartered in Costa Mesa, Calif.

Source: Press Release