Rising streetwear brand to debut studio space in downtown Flint

Posted: 3:51 PM, Nov 07, 2017
Updated: 2017-11-07 15:51:55-05
Rising streetwear brand to debut studio space in downtown Flint

GoodBoy Clothing will hold the ribbon cutting ceremony and grand opening of its multipurpose studio space in downtown Flint on Friday, Nov. 17, 2017.

Oaklin Mixon, the brand’s founder, believes that GoodBoy Clothing and its new location will stand as a beacon of hope, helping to bring creativity and culture back to the heart of Flint.

“When GoodBoy started in 2014, we had no idea that people all over the country would connect to its voice,” Mixon stated. “We saw people begin to wear the brand like a flag, as a symbol of answering the call to strength, integrity, and responsibility to their own communities. Now, we have a physical space to embody this voice, and we’re really excited to introduce that to the city.”

The up-and-coming streetwear brand garnered national recognition after winning $20,000 in the AT&T Agility Challenge in 2016, which allowed the brand to develop and expand its product offering. GoodBoy uses the “shop-to-shelf” production model, which allows the company to create, produce, and now, sell its products in the same space.

Founded in 2014 by Flint resident Oaklin Mixon, GoodBoy is an urban streetwear brand whose wearers characterize themselves as a group of “culture makers and leaders committed to rebuilding the ruins of our cities and culture.” The company uses the tagline, “Tailored for the good of all,” to describe its obligation to the integrity of its products and the community in which it finds its home.

The ribbon cutting and grand opening will be held on Friday, Nov. 17, 2017 at 522 S. Saginaw St., in downtown Flint’s Buckham Alley. The ribbon cutting will be held at 9 a.m. and the grand opening event will be held from 6 p.m. to 10 p.m. The evening event will feature the introduction of eight of GoodBoy’s newest collections, live demonstrations of the production process, and an opportunity for attendees to make and take home their own GoodBoy t-shirts.