LANSING, Mich. — At the beginning of 2019, Quality Dairy announced a set of changes designed to maintain the quality of QD’s iconic products and enhance the customer experience at Quality Dairy stores. The local, family-owned company has made significant strides throughout the year, including the grand reopening of their Holt location and progress on the development of “QD Central” as a hub for product manufacturing and distribution.
“Aside from the Holt grand re-opening, much of our work this year has been behind the scenes,” explains Ken Martin, President and CEO. “We’ve been working to keep the quality of our products second-to-none and become a more cost-effective organization.”
Some of these initiatives have included significant operational changes for the 83-year old company. This year, Quality Dairy has taken the step of partnering with other family-owned Michigan companies.
“Dairy operations have been part of our heritage since my father and his business partner founded the company in 1936,” says Martin. “We have always taken great pride in our ability to produce excellent dairy products right here in Lansing, and the dairy has been my professional focus for 50 years. But the world has changed greatly, and it was time for us to honor our commitment to customer satisfaction not by holding onto the past, but by looking to the future.”
Martin used his extensive experience in dairy production to personally partner with and approve the private label companies that now produce Quality Dairy’s milk, ice cream, chip dip and more. Each product is still made with QD’s exact recipes and formulas, ensuring exceptional taste and consistent quality. The fact that the majority of QD products are produced in family-owned dairies demonstrates QD’s support for family businesses and their commitment to shared core values.
These strategic adjustments allow Quality Dairy to lay the groundwork for an expansion of the current bakery in REO Town, creating a new “QD Central.” Housing product manufacturing and distribution operations, QD Central would further streamline the company’s processes and support a continued focus on retail customers.
“QD Central is a long-term, evolving vision for us,” says Martin. “Our focus has, and will always be, on making company-wide improvements so we can provide high quality, great-tasting products for our customers.”
Gregory Martin and his business partner founded Quality Dairy in 1936. What began as an innovative alternative to milk delivery eventually grew to serve as Greater Lansing’s neighborhood food store. For 83 years, the Martin family – including Gregory, his wife Pauline and their four sons – has carried on QD’s legacy, providing Lansing with their favorite donuts, milk, ice cream, chip dip and more.
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