Back by popular demand, Nextdoor's Halloween Treat Map [nextdoor.com] is now available for neighbors across the country. But, this year, it is back with a twist.
According to FARE [foodallergy.org] (Food Allergy Research & Education), one in 13 children has a food allergy preventing them from taking part in Halloween. Being the neighborhood social network, Nextdoor wants to ensure that all neighbors can take part in this spooktacular holiday, so it has added a new icon to its beloved Treat Map.
This year, neighbors will have the option to select a teal pumpkin - in addition to the classic candy corn icon and haunted house icon - to indicate that they will have non-food goodies to pass out to trick-or-treaters with allergies.
Thanks to the Treat Map, all neighbors - those with allergies and those without - will know exactly who is giving out treats in their neighborhood and can plan the most efficient route to score the most treats. Neighbors can add their home to the Treat Map all month long, and can take the map on the go on Halloween night by downloading Nextdoor’s updated app on either iPhone or Android.
Additional assets:
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Images of the Treat Map and Nextdoor app: Here [dropbox.com]
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Nextdoor blog post for more information: Here [blog.nextdoor.com]
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Where your audience can find the Treat Map:Nextdoor.com/treat [nextdoor.com]
Map icons:
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Candy corn - passing out candy
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Teal pumpkin - passing out non-food treats (stickers, toys, etc)
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Haunted house - hosting a haunted house
