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LAFCU marketing earns national gold awards

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Posted at 10:30 AM, Aug 26, 2019
and last updated 2019-08-26 10:30:25-04

LANSING, Mich. — LAFCU’s marketing campaign introducing the credit union’s new “vertical” credit cards has won two gold awards in the 2019 MAC Awards. The national competition recognizes successful marketing efforts by credit unions.

LAFCU’s winning entries are:

  • “Going Vertical” multimedia marketing campaign, which includes TV, billboard and digital advertising as well as internal promotion to members.
  • “Going Vertical” 30-second video for the campaign’s TV and online advertising.

“While it's important for the strength of LAFCU that our marketing efforts are effective and deliver measurable results, awards such as the MAC Awards speak to the quality work of our marketing team as viewed on a national level,” said Kelli Ellsworth Etchison, LAFCU chief marketing officer.

The campaign used the unique vertical design of the new credit cards to draw attention to the cards’ enhanced benefits that save money for users. The cards are also easier to use at checkout than traditional horizontally designed cards.

The “Going Vertical” 30-second video previously earned another national award. It was recognized as a Category’s Best in the 2019 Credit Union National Association (CUNA) Diamond Award Program. It can be viewed at https://youtu.be/2OBzYYuyCiw.

LAFCU worked with Harvest Creative Services, Lansing, to create the marketing materials, which includes the winning video.

Winning entries were selected based on planning, creativity and results. Judges were experts in marketing, advertising, media and social media.

The MAC Awards is sponsored by the Marketing Association of Credit Unions, which was founded in 1986 by a group of credit union marketers and business partners to foster professional development.

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