McLaren Greater Lansing has recently partnered with the MSU Alumni Association to support the Sparty Mascot Program by offering Sparty growth charts to local children.
“The Sparty growth charts have been very well received in the community and in the hospital,” Tom Mee, CEO at McLaren Greater Lansing said. “This partnership was created to show children when they make healthy choices they can grow to be tall and strong like Sparty.”
During the three-year partnership, McLaren Greater Lansing and the MSU Alumni Association are scheduled to hand out 30,000 Sparty growth charts at various events on MSU campus, in the greater Lansing community, and at the hospital.
“The program is self-funded, and to run the program correctly at the highest level in college sports takes special training, a professional team, and attention to Sparty’s appearance,” Clint Stevens, Director of the Sparty Mascot Program said. “We quickly realized the only way we were going to be able to grow the program is to find companies that we could partner with to help support Sparty.”
Sparty has a very busy travel schedule and the goal of the Alumni Association is to have the mascot at as many community events as possible, but he just cannot be everywhere. “We wanted to find a way to bring Sparty to community events even if he couldn’t physically be there, and that is how we came up with the Sparty growth chart idea.” Peter H. DeLong, Director, Sales & Sponsorships for the MSU Alumni Association said. “The partnership with McLaren Greater Lansing is so important because it allows us to take Sparty image and brand to more community events, including visiting children at the hospital.”
If you would like to pick up a Sparty growth chart for your little one, please stop by the McLaren Greater Lansing Okemos Community Medical Center located at 2104 Jolly Road, Suite 240, Okemos, MI 48864.
SOURCE: PRESS RELEASE