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Give Green Day exceeds expectations with $550,000 in gifts

Posted: 1:41 PM, Nov 29, 2017
Updated: 2017-11-29 18:41:02Z

Michigan State University’s #GiveGreenDay campaign raised more than $550,000 Tuesday thanks to more than 3,300 gifts from around the world.

The effort took advantage of the timing of Giving Tuesday, a global day of philanthropy that encourages people to give back following Black Friday and Cyber Monday.

A network of advocates helped spread the word online through social media, using the #GiveGreenDay hashtag, which was trending regionally on Twitter for most of the day.

Alumnus David Moehring’s $50,000  challenge gift  helped bolster participation, including matching gifts in hourly giving challenges.

Twenty-nine campus programs had specific  fundraising goals  for the day. The  Business College Pavilion  project struck a chord with many alumni and friends, who more than tripled the $25,000 goal, raising $81,661 toward a modernized teaching and learning facility for the Eli Broad College of Business.

The College of Music set out to raise $5,000 for the  Spartan Marching Band Jacket Fund , and far exceeded its goal by collecting $13,630. That amount pushes the college closer to its longstanding goal of providing the traditional Spartan Marching Band jacket free to freshman band members each year.

For its part, MSU  alumni clubs  harnessed the vast, national network of Spartans, who made 431 gifts, totaling $64,215 for their respective student scholarships.

The campaign, which ran from 12:01 a.m. to 11:59 p.m. Tuesday, surpassed its $250,000 goal just before 3 p.m. By 9 p.m., the goal had been doubled.

Gifts ranged from $1 to thousands of dollars and originated from 44 states and 12 countries. There were more than 200 gifts from students, nearly 1,000 from friends of MSU and nearly 2,000 from alumni.

Visit givingday.msu.edu to see social media posts and project-by-project results from the day.

SOURCE: MSU Today