The Detroit Red Wings unveiled a new "Hockeytown" logo to fans on Wednesday morning that will match the designs of the team's jerseys.
The new logo will be featured in the arena, on TV, on Red Wings merchandise and on the team's social media and digital platforms.
Designed by Olympia Entertainment's creative team with SMZ Advertising in Troy, the logo was selected after research from fans and Red Wings season ticket holders.
It features either white text or a faded black-to-red text of "Hockeytown" on a red or white background, with the Winged Wheel beneath and "EST. 1926" underneath.
On top of the new "Hockeytown" logo, the team also announced new initiatives for games at Little Caesars Arena this season, which include:
- Open houses where fans can skate on the ice
- At least 100 tickets to every home game will be $20 beginning Monday, Sept. 17
- New reduced-price Hockeytown Value Packs started at $69 that includes a pair of tickets and a $20 concession credit available beginning Sept. 17.
- Discounted concessions and merchandise pricing at home games
- Pre-game entertainment in the street-level Via concourse at select home games
- Contests for Hockeytown fans living in other NHL cities