When the Pistons decided to move downtown, they knew there'd be a buzz around town about the new era of basketball.
The organization also knew it had to capitalize on that buzz.
They have been.
The Pistons have already sold as many tickets for the upcoming season in Detroit as they did all of last season. That, according to Charlie Metzger, Chief Marketing and Revnue Officer.
The stars of the Comedy Central show Detroiters helped the team with their latest campaign, 'I Can't Wait.' Brad Galli takes you behind the scenes of the shoot.
