Gov. Whitmer signs bills permitting college athletes to make money using name and likeness

gretchen whitmer 08152020
Posted at 4:29 PM, Dec 30, 2020

LANSING, Mich. — College athletes will soon be permitted to make money using their name and likeness.

Gov. Gretchen Whitmer signed the bill into law on Wednesday, according to the Michigan Executive Office of the Governor.

Former WMU standouts react to college athletes being able to profit from likeness

“For years we have all enjoyed the incredible talent of young athletes across the state,” says Governor Whitmer. “As only the second state in the nation to pass this historic legislation, I am proud to sign this bipartisan legislation today on behalf of our current and future student athletes.”

However, the legislation does not allow students to enter apparel contracts that create conflicts with those of their school, and it does not permit students to use trademarked names, logos or intellectual property.

Gov. Whitmer hopes the National Collegiate Athletic Association will “set a national standard” so that other states may follow suit.

We’re told the new law will be in effect on Dec. 31, 2022.