LANSING, Mich. — The pandemic upended many businesses this year. December could be a make or break time for many of them and as Maya Rodriguez shows us as we all work to rebound that can mean good things for customers too.
The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.
Lacey Book, a business consultant shared that “especially the grassroots efforts, connecting with them face to face, unfortunately, right now, we can’t do that. so, we need to be thinking about now, ‘how can we get in front of people more frequently?’ Essentially, we need to get in front of people and cut through the noise of everything else.”
Lacey Book is a business consultant specializing in helping small businesses succeed. In these challenging times she offered specific tips for navigating through December. Among her points make sure your business has a web presence that is easy to navigate – which is critical to reaching customers now mostly shopping online.
Reach out to repeat customers you’ve had over the months and years, through email and social media. Create connections with other businesses by collaborating on marketing, see how you can help them.
Being benevolent, she says, goes a long wayand so do discounts. Lacey Book explained “I think it would really be important to look at, ‘where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?" Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted, but now what they’re doing is spending money on what they actually need.”
“And while these tips are aimed at helping businesses get through the pandemic, Lacey Book says it’s likely some of the advice will be relevant beyond that – because our shopping habits and expectations may have changed for the long haul.
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