Target's new brand "Good and Gather" will hit stores next month, the retailer announced Monday.
The store brand will feature items like eggs, milk, hummus and avocado toast salad.
According to a news release, 650 products will roll into stores on Sept. 15, with all 2,000 items available by late next year.
The products are made without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup.
"Good and Gather" will ultimately become Target's flagship food brand. Its Archer Farms and Simply Balanced brands will be phased out, and the Market Pantry line will be reduced.
