The Michigan Department of Talent and Economic Development announced a new campaign to attract and retain talent in the state of Michigan at the Mackinac Policy Conference on Thursday morning.
Choose Michigan will focus on retaining and attracting Science, Technology, Engineering, Arts and Mathematics (STEAM) talent for the state.
According to a state-commissioned survey of college students and experienced STEAM pros in Midwest states by Russell Research, 34 percent of students and 23 percent of professionals weren't willing to move to Michigan.
“We know STEAM graduates are in high demand across the country and have plenty of options on where to live and start their careers,” Gov. Rick Snyder said in a release. “Choose Michigan is about showing them why Michigan is their best choice. We know these students and professionals want more than just a job that matters. Having a quality life outside of work matters, too.”
"Detroit, Grand Rapids and Ann Arbor are innovative tech hubs bursting at the seams with career opportunities," Talent and Economic Development Director Roger Curtis said in a release. "We're the Comeback State, the tech state, the mobility state, the best-place-to-work-and-do business state. It's time to tell the world our story; our truth."
Choose Michigan will look to fill the hundreds of thousands of current and future high-demand jobs in the state.
For more information on the program, click here .