Short's Brewing Company and Pure Michigan have partnered once again on the return of the Pure Michigan Autumn IPA, a beer that is made with 100% Michigan ingredients.
First launched last year, the Bellaire-based brewery released the IPA across the entire state.
“Fall is an exciting time of the year in Michigan, and this year is no different. As the weather cools and the colors begin to change, and with virtual learning meaning more flexibility for many families it’s the perfect opportunity for travelers to take a socially distanced, Pure Michigan road trip,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “Fall is also harvest season, which allows our friends at Short’s Brewing Company to highlight our bounty in Pure Michigan Autumn IPA once again. We’re thrilled to bring back all-Michigan brew back again to enjoy during this special season.”
Short's used ingredients from Empire Malting Company, Great Lakes Malting Company Valley View Farms, hops from MI Local Hops and Hop Alliance and yeast from Craft Cultures.
The company describes the beer as a well-balanced IPA with malt, hops and yeast character to shine through, as well as "a blend of pine, citrus and honey-like malt sweetness.
“Imagine yourself on a scenic overlook at sunset—the fall colors and warm sunlight change everything to orange and warm your soul (and your favorite sweater) as the leaves swirl around you. That’s the feeling we want you to have when you drink this beer—Pure Michigan—and thanks to our Michigan suppliers, it's just that,” said Joe Short, founder of Short’s Brewing Company.
The distribution will begin Oct. 2 with the beer being available at independent retailers, as well as at Meijer locations, Busch's, D&W Fresh Market, VG's Food Center and Kroger.
An interactive map, highlighting all locations where to find and purchase the beer will be available, at shortsbrewing.com.
The company will also host a virtual beer and cheese tasting happy hour on Oct. 8.