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Pete Buttigieg's next test: Winning over minority voters

Posted: 6:25 PM, Feb 18, 2020
Updated: 2020-02-18 18:25:01-05
Pete Buttigieg's next test: Winning over minority voters

Democratic presidential candidate Pete Buttigieg's fresh face, intellect and turn-the-page message won votes across many demographic groups in the kickoff states.

Now the promise of his candidacy is colliding with the reality of the central question about his viability: Can he win among minority voters who form the critical foundation of the party's base?

That will be tested soon in Nevada and South Carolina.

Buttigieg's strategy is to earn a fresh look from black and brown voters by flashing his support in the first two contests, drawing on the validation of minority leaders who have endorsed him and leveraging the personal networks of his supporters.