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New technology connects shoppers with brands

Posted: 8:43 AM, Nov 30, 2015
Updated: 2015-11-30 08:43:13-05

New technology helps customers save product information long after they throw out the packaging. 

Denver-based company "Registria" allows shoppers to take a picture of product codes and text it to get updates about discounts and recalls.

"The product registration process is so cumbersome -- this long paper form, sending them in, going to a web site and registering a product -- we're all mobile now," said Alison Parr, Senior Vice President of Registria.

Once customers type in their personal information once, Registria stores it, so brands can contact them in the future.

"In case of recall or safety notification, it's really important that those end product companies know that you have their product in your home," said Parr.

The problem is serious, especially when it comes to children's products, like strollers or car seats.

The Consumer Product Safety Commission says more than 16 million children's products were recalled in 2014, because of risk of injury or death.

In 2013, the CPSC says only four percent of the millions recalled were actually replaced or fixed. One challenge is parents often get products as hand-me-downs.

"So many are passed on or in daycare situations," said Parr. "There is just no way to reach those people."

Registria works with 100 leading global brands, including LG and ProForm.

Since Registria is not an app, it is free. Standard text messaging rates apply.

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