As part of its anti-Canada Goose campaign, PETA posted a billboard on Brush Street in Detroit.
The billboard shows a coyote proclaiming, "I'm a Living Being, Not a Piece of Fur Trim," next to the words "Boycott Canada Goose."
PETA posted the billboard near the Moosejaw store on Woodward Avenue, about 20 minutes from the retailer's Madison Heights headquarters.
"No jacket is worth the pain and suffering of coyotes who struggled in traps for days or geese who were trampled and suffocated," says Executive Vice President Tracy Reiman. "PETA is upping the ante against Canada Goose and its retailers this holiday season until it agrees to drop fur and feathers and switch to warm, high-quality vegan materials instead."
