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New Pure Michigan ad to showcase winter activities, encourage safe travel

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Posted at 11:21 AM, Dec 21, 2020
and last updated 2020-12-21 11:21:29-05

(WXYZ) — Pure Michigan is launching a winter advertising campaign to encourage safe travel across the state.

The campaign will run through the end of February 2021.

“It’s so exciting to see the Pure Michigan ad campaign back on the air in support of the winter travel season and continuing to create an incredible sense of pride all across the state,” said Governor Gretchen Whitmer in a press release. “This year it’s more important than ever for people to travel local with proper precautions and support Michigan’s tourism and hospitality businesses, including restaurants, ski resorts and retailers, while safely enjoying Michigan’s great outdoors and destinations across the state. Remember, Michigander: wear a mask, practice safe social distancing, and wash your hands frequently. We will get through this together.”

The campaign aims to showcase outdoor activities that can be enjoyed in Michigan while also encouraging safe travel.

“Michigan was made for winter, and this winter presents new opportunities to travel safely while enjoying all the outdoor activities Michigan has to offer,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation, in a press release. “This campaign is designed to encourage travelers to safely get out and have a snow day, learn a new sport, and support the travel industry.”

Travelers and travel industry partners are being encouraged to use the hashtag #PureMichigan as they highlight winter offerings and adventures across Michigan.

View the ad below: