The PR industry has begun to change drastically in the last few years, with a specific interest in personal branding. E-PR, a new online PR firm, has automated the advertising process by creating a media catalog which clients can browse, filter out publications based on demographic, geographic location, price, and topics, upload content or have it written by e-PR, and then have a publication on the site of their choosing.
In 2019, the global public relations market was making a profit of $90-$96 billion and is now projected to grow at a CAGR of 7-9% from 2021, reaching $110-120 billion by 2023. The industry is beginning to expand rapidly, which can be in part due to COVID-19. While various sectors of PR were stunted, such as tourism PR and event promotions, other areas blossomed.
Specifically, the digital market is attracting many interested clients, all of which are aiming to promote and expand their brands. With e-PR, this process is simplified by just a few clicks. With cost-effective services, a customer can log on to the website, browse the catalog, add it to their cart, have content created by e-PR, and have it published shortly.
While this process can be done automatically, e-PR also has services to help assist their clients. They offer copywriting, rewriting, and translating texts for those who may not have content ready to go. They also offer long-term solutions, for customers who are interested in longevity and consistent expansion online. E-PR will create a media strategy that is fully dependent on the goals and requirements of the business, and also offer an analysis of this strategy as well.
CEO Yury Mosha is interested in providing opportunities for various demographics, “When creating this platform, I wanted to make sure that this will benefit as many people as possible. With e-PR, brand representatives, freelance journalists, PR specialists, media editors, business owners, entrepreneurs, and so many others will be able to gain value from our services.” From the beginning of the project, Yury has kept the client’s goals in mind, by putting himself in their shoes, “As a business owner myself, I understand how important brand promotion is. Especially now, in a time where everything is online, you have to get your name out there on Google”.
So, that is exactly what e-PR will do. The platform works with over 6,000 media outlets such as Forbes, The New York Times, Bloomberg, The Wall Street Journal, USA Today, CBS, NBC, and many others to bring you to the top of Google Search and Google News. They work alongside the advertising departments to ensure that their clients are receiving the best possible price, and the quickest possible service. While e-PR does offer large outlets for promotion, they work with publications of all sizes. They specialize in niche markets, such as automobiles, finance, law, home décor, women’s magazines, and many other segments. If a client needs to get published in a specific field to reach a specific audience, e-PR will make it happen.
As of 2020, the company is working with countries such as the USA, Canada, the U.K., Australia, France, Italy, Germany, China, Russia, Ukraine, Belarus, Kazakhstan, Spain, and Japan. In 2021, they plan on expanding their global reach to work with more international publications, to ensure that their clients have access to all markets possible.
With the launch of the project, e-PR is now open to collaboration with investors and any interested parties. In 2021, the company has a projected gross revenue (GR) of $59,600 with a net revenue of $48,350. The GR is broken down from marketplace commissions, subscriptions, monitoring, public relations events, media-plan development, strategy development, analytics development, translations, rewriting, and copywriting. By 2026, they are expected to have a 46% profit margin. With an online business, the fixed costs are low for the company, and are expected to continue decreasing with time.
e-PR has strived to create an easy-to-use platform, that will make advertising accessible to all clients. They have a strong team of professionals in the PR, marketing, communications, and journalism fields at their disposal, working constantly to keep up to date with current trends in the industry. With the growing PR market, there is no better time than now to learn more about the business, and to get involved directly.
For more information about the project, visit their website.
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