NAIAS unveils revamped Charity Preview with outdoor events, new dress code & 2 ticket options

Posted at 2:59 PM, Dec 17, 2019
and last updated 2019-12-17 14:59:12-05

With the move to the summer, the North American International Auto Show announced Monday a revamped charity preview that features two ticket options, a new dress code and events both indoor and outdoor. It takes place on Friday, June 12.

WXYZ is proud to once again be the official TV partner of the charity preview

According to the auto show, the changes are designed to appeal to a broader audience and capitalize on the city's Riverfront by including a portion of the charity preview at Hart Plaza.

The preview will include the inside of the TCF Center and continue along the River to Hart Plaza.

“Charity Preview will be a party inside and outside that welcomes both an updated creative black-tie audience as well as late-night summer-chic attired guests,” 2020 NAIAS Chairman Doug North said in a press release. “Warm temperatures and late sunsets will make for a spectacular evening in terms of what attendees are going to see and experience at this special night of giving.”

The two ticket options include one for guests looking for the entire auto show experience while the other is more for people wanted cool cars, great music, street food and a summer experience. They are:

All Access Tickets – $400 each/$750 for a pair

These tickets will offer guests access to the entire NAIAS indoor and outdoor shows, including the VIP ribbon-cutting ceremony, admittance to the show floor and more.

It includes complimentary cocktails and hor d'oeuvres representing "A Taste of Detroit" and a musical guest on the atrium stage

Outdoor Access Tickets – $200

These tickets give access to the NAIAS outdoor campus at Hart Plaza, which will feature multiple engagements, food trucks, beer and wine.

There will also be entertainment appealing to the millennial generation in the plaza's amphitheater.

Tickets for the Charity Preview will go on sale Monday, March 16.

NAIAS Charity Preview 2020 schedule.png

There is also a new dress code with two different styles preferred for the event: creative black-tie for those who have all access tickets and summer-chic for the people with outdoor access tickets.

“Inside, expect to see splashes of color and fun accents added to black-tie attire,” North said. “Outdoors, look for semi-formal with a summertime flair.”

Visit early next year to find helpful Charity Preview style tips regarding our new dress code for 2020.

Hours for the show will also change to be open later.

For all-access tickets, the ribbon-cutting ceremony will take place from 5-6 p.m., with show floor access from 6-9 p.m. and entertainment in the atrium from 8:45-10 p.m. The outdoor campus will be accessible from 6-11:30 p.m.

For outdoor tickets, you can get into Hart Plaza from 8-11:30 p.m.

This year, the NAIAS has also added the University of Michigan's C.S. Mott Children's Hospital to the list of charities that benefit from the preview.

Charity Preview will continue to benefit eight other childrens' charities, including:

  • Boys & Girls Clubs of Southeastern Michigan
  • Boys Hope Girls Hope Detroit
  • Children's Center
  • The Children's Foundation
  • The Detroit Auto Dealers Association Charitable Foundation Fund, a fund of the Community Foundation for Southeast Michigan
  • Detroit PAL
  • Judson Center
  • March of Dimes Metro Detroit

For more information, visit