General Motors is teaming up with a Detroit guitar company that makes its instruments with reclaimed wood from city buildings.
Chevrolet and Wallace Detroit Guitars are working to release a limited-edition line of guitars made of long grain maple from GM's truck plant in Fort Wayne, Indiana. The tie-up marks the centennial of Chevy Trucks.
Wallace Detroit Guitars founder Mark Wallace says "Chevrolet is a foundational element in the story of Detroit." He says using the wood was an attractive opportunity for a "company that honors the history of Detroit in every instrument we make."
Plus, he says, the maple is "gorgeous" and provides a sound "unlike any other instrument."
Wallace Detroit Guitars was founded in 2014.