DETROIT, Mich. — Former colleagues say ex-Chrysler CEO Lee Iacocca has died at age 94 in Bel Air, California.
Iacocca was a master pitchman.
He put the Mustang in Ford's lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler.
He was famous for his TV ads from that time, in which he said: "If you can find a better car, buy it!"
Plans for his funeral were announced on Wednesday.
Visitation is scheduled at the Lynch and Sons Funeral Home in Clawson on July 9 from 2 p.m. to 8 p.m.
The funeral is planned for July 10 at St. Hugo of the Hills in Bloomfield Hills.
He will be buried in the White Chapel Cemetery in Troy, alongside his wife.
Iacocca wrote two best-selling books and was courted as a presidential candidate for 1988.
He had a 32-year career at Ford and Chrysler and helped launch some of Detroit's most significant cars -- including the minivan, the Chrysler K-car and the Ford Escort.
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