NewsLocal News

Actions

Motorcycle safety campaign unveiled Tuesday

Posted: 5:34 AM, May 21, 2019
Updated: 2019-05-21 16:44:09-04
Several Lansing firefighters hurt in motorcycle crash in west Michigan

LANSING, Mich. — Secretary of State Jocelyn Benson unveiled the "Motorcyclists Are Hard to See. Look Twice. Save a Life." campaign on Tuesday, May 21.

The campaign is aimed at preventing motorcycle crashes in Michigan by teaching people about the importance of constantly looking for motorcycles while driving.

The campaign will include billboards, radio ads and social media spots. It will be funded through the Motorcycle Safety and Education Fund, which was created by the Michigan Legislature in 2017.

“Many drivers mistakenly believe most crashes with motorcyclists happen on highways. But, in reality, about 84% of all crashes happen on city streets,” Benson said. “That’s why it’s important to be aware of motorcyclists no matter where you’re driving.”

Benson said that intersections pose a threat to motorcyclists and drivers because motorcyclists can be hard to see in heavy traffic.

She added that, "I didn't see him," is one of the most common statements recorded on police crash reports.

The campaign was announced at the Gerald R. Ford Museum in Grand Rapids.

Benson was joined by traffic safety advocates for the announcement of the campaign, which will run throughout the summer.

You can find out more about it here .

Stay in touch with us anytime, anywhere.

Download our free app for Apple and Android

and

Sign up for newsletters emailed to your inbox.

Select from these options: Breaking News, Severe Weather, School Closings, Daily Headlines and Daily Forecasts.

Follow us on Twitter

Like us on Facebook