With it's vibrant colors, the blue tang fish is sure to catch anyone's eye.
And it already is, "Finding Dory" the highly anticipated sequel to "Finding Nemo" opens in theaters nationwide Friday.
While families are excited, there are new concerns about sales of the real life star, the blue tang fish.
Preuss Pets in Old Town has the blue tang in its tanks, but they'll only be selling the fish to people who are prepared to care for this pricey fish.
"The fish itself starts at maybe $100, and to provide an appropriate six foot environment, that's a reef tank for it, that's going to be certainly $5,000," says Preuss owner and store manager Rick Preuss.
Preuss says you can find cheaper options, but in anything smaller than 150 gallons, the blue tang will not do well.
The clown fish, Nemo himself, has always been the most popular fish at Preuss, and the Nemo film only helped that along.
"Finding Dory" may bump up the blue tang fish in popularity, but Preuss thinks that will likely be among people who already have large, salt water tanks set up.
"It may be the favorite choice in that situation where somebody has children and they've set up a reef tank in their home," says Preuss.
His recommendation for Dory fans who just can't get enough? Come check them out at Preuss, and consider buying a beta fish instead.
"Probably the simplest and easiest fish to take care of," he says.
There have been a lot of changes since the first Nemo film. Preuss tells me fish like the blue tangs you see at the pet store are harvested as eggs in the wild, not snatched from their environments after hatching.
But, there will always be people who go about this the wrong way and hurt the environment to fill the increased interest in this fish.