LANSING, Mich. — LaFontaine Automotive today announced it has partnered with the nationally-acclaimed Detroit Youth Concert Choir & Performing Arts Company (DYC), [detroityouthchoir.org] recently featured on America’s Got Talent, to produce an inspirational message that underscores the importance of family and community. Soulfully-sung to the iconic "We Are Family" song, originally recorded by Sister Sledge, LaFontaine Automotive Group and DYC’s message of hope and unity can be viewed HERE [youtube.com].
“We wholeheartedly felt there was no better group to deliver an inspirational message to lift spirits, inspire unity and solidify the importance of coming together, than the amazing children of Detroit Youth Choir,” said Ryan LaFontaine, Chief Operating Officer, LaFontaine Automotive Group. “These bright young minds are so full of energy and heart, and we knew early on when we set forth to undertake this inspirational project that they were the perfect voice for this.”
The #FamilyStrong message really hits home during these times. From the heroic frontline heroes and first responders, to the individuals delivering essential services and parents’ home with their children, we are all in this together and stronger as one.
Two DYC students commented:
- "Even thought we had to social distance, I felt even closer with my DYC family. It was an honor to be able to contribute to this project for the first responders, essential workers, and those who have recovered from COVID-19, this has been such an inspiration," said Gwendolyn Jackson.
- "Shooting the commercial with LaFontaine and my DYC family was so much fun. It's great to be part of a commercial meant to encourage others. It's so nice to see a local company like LaFontaine encouraging our community during these uncertain times. I had a great time with my DYC family,” said Victoria Hunter.
“Throughout these uncertain times, our Group and passionate employees have been committed to giving back to our local communities, honoring hometown heroes and helping those in need,” said Kelley LaFontaine, VP, LaFontaine Automotive Group.
LaFontaine Automotive recently donated thousands of much-needed personal protective equipment to frontline heroes [familydealblog.com] at seven Michigan hospitals. In total, over 25,000 latex gloves, 11,000 N95 masks and 200 protective glasses were be delivered in mid-April. In addition, they provided meals for three local hospitals to nourish the frontline heroes across multiple shifts.
As a family-owned business, Ryan and Kelley LaFontaine knew firsthand the struggles local businesses are going through, and were moved to help. As a true community partner, LaFontaine Automotive Group launched its “Care for our Community [familydeal.com]” initiative, aimed at supporting businesses by encouraging consumers to responsibly shop local.
“Being a true community partner and providing hope and support to those in need has been instilled in us all at an early age from our mom, Maureen LaFontaine,” added Kelley. “We continue to honor her legacy through our #FamilyStrong message.”
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