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Goodrich Quality Theaters bought out of bankruptcy, plans reopening

Posted at 8:24 PM, Jul 18, 2020

Several Goodrich Quality Theaters in West Michigan will be re-opening as soon as July 31 after their parent company was bought out of its bankruptcy proceedings, the company announced Friday.

The theaters include locations in Battle Creek, Kalamazoo and Holland, among those in other parts of the state, Indiana, Missouri and Illinois.

Now known as New GQT, the company is aiming for a late-July re-opening, but that is dependent on developments in the COVID-19 crisis, a news release said.

The New GQT will honor GQT gift cards and the GQT Rewards program and will post its safety plans for theaters on the GQT website “as soon as possible and prior to the scheduled re-openings,” the company said.

Customers can look out for changes in pricing when the theaters re-open.

“One thing that you can expect right away is a reduction in concession prices, and in most cases, ticket prices,” VP of Theater Operations Jake McSarin said. “We have built our other theater operations on the promise of value and will continue to make that a hallmark of the New GQT operations.”

The theaters are still looking to fill job openings ahead of the planned re-opening.