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Black Friday sales break record, Cyber Monday sales expected to be higher

Posted at 11:25 AM, Nov 30, 2020

Cyber Monday is expected to be the largest online sales day in US history.

The expectation comes after Black Friday online sales hit a new record this year. Online sales of smartphones accounted for $3.6 billion, up 25.3%. Alternative deliveries also continued to grow, with in-store and curbside pickup up 52% from last year.

Adobe Analytics says shoppers spent an estimated $9 billion the day after Thanksgiving, up 22% from last year.

They estimate $12.7 billion will be spent online today.

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