Ben and Jerry's new Pecan Resist ice cream isn't just packed with flavor; it's packed with a powerful message to the Trump administration.
The company is calling for peaceful resistance and equality for people of color, refugees, immigrants, women and the LGBT community.
The company's CEO, Galen Ettlin, is sharing more about the purpose behind the flavor and how Ben and Jerry's wants to see people get involved.
He said "I love to engage with them. I would love for them to go to our website, to call us, to contact us, to actually talk about the issues."
He also added that "we don't pretend to be right. We don't pretend to know everything about these issues but we do care about our communities. We love to engage with people. And I think more dialogue, more healthy dialogue even when sometimes the topics can be tough, is what's really needed."
Ben and Jerry's has partnered with four organizations focused on the empowerment of minority groups, environmental protection and women's rights.