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Bell Ringers Aren't Bringing In What They Used To

Posted at 6:41 AM, Nov 27, 2018
and last updated 2018-11-27 06:41:39-05

It's the sound that means the holiday shopping season is here, the iconic ringing of the Salvation Army bell is more than 100 years old. We've all seen them, volunteers dressed in red ringing bells next to coin collecting kettles. However, the largest non-profit fundraising campaign in the nation is not taking in what it used to. The parent organization has not pegged a cause for that, but bell ringers think they know why. Charles Fowler, who works with The Salvation Army, says the problem lies with many people not carrying cash anymore. The Salvation Army has tried credit card readers in the past, but people didn't use them. Now bell ringers are handing out cards with a website printed on them to people who are only carrying plastic, but still want to donate.