Labatt Blue has signed a five year deal as the official Canadian beer import of the Detroit Red Wings and Little Caesars Arena.
The company will have a Labatt Blue Zone bar on the main concourse as well as rights to the Labatt Blue Club inside the arena.
"For more than 75 years, Labatt has been enjoyed by people in Detroit and throughout the state of Michigan and is currently the number one import beer in the state," said Labatt Blue brand manager Lisa Texido. "Partnering with the Detroit Red Wings provides a great opportunity to connect with some of the passionate fans during the games."
The Red Wings will host a Labatt Blue night at The Joe on Friday, March 24 when the team takes on the Tampa Bay Lightning.