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Jack White takes us on tour of Third Man Records' new pressing plant

Posted at 3:53 PM, Feb 23, 2017
and last updated 2017-02-23 16:45:23-05

Third Man Records is going one step further.

Starting Saturday people from throughout metro Detroit can stop into the Cass Corridor to witness vinyl records being printed.

“If I was going to pick one place it was going to be Detroit,” said Jack White in an exclusive interview, “ and this neighborhood in Cass Corridor.”

White said when he was a young musician he toured the country and talked about things they wanted to see. At the time, a store where you could watch a record be printed and then purchase it seemed like a logical thing. He quickly realized it didn’t even exist.

Now that he has the means, he’s building it himself.

“That’s exactly who you want to help you,” said White. “No people who have no idea what it’s like to be in the back of a van on tour and playing in grimy bars all over the place.”

White has always come back to Detroit, but this is different. His Third Man Records storefront has been a staple in the Cass Corridor, but now he’s bringing something never before seen.

According to White, he’s not looking to print his own records. He wants to change the experience for local artists.

Starting Saturday his factory will be printing eight records, each a Detroit band including his own White Stripes, along with the Stooges and MC5. White said his first-run of records being printed on Saturday will run from Gospel, to techno to rock-n-roll.

Moving forward he’s hoping that local artists feel just as comfortable as world-renowned ones walking into his store and making a deal to print vinyl in the heart of Detroit.

“I think we’re going to have everything covered, I’m really proud of that.”