Get ready to head to JACK.
Rock Gaming LLC is rebranding as JACK Entertainment LLC --and now Greektown Casino-Hotel is getting another name.
According to the company, later this year, Greektown Casino-Hotel will be renamed JACK Detroit Casino-Hotel Greektown.
If you're wondering where JACK came from, the company notes that it's "an attitude and a way of thinking; like that rare friend who encourages you to step outside your comfort zone, forget your fears, have fun and live in the moment, for the moment."
Detroit businessman Dan Gilbert is the chairman of JACK Entertainment.