(WXYZ) — General Motors announced Friday it has a new logo as it changes its brand identity for a digital-first environment.
According to the automaker, the logo builds on the old GM blue square, but is a more modern look, and acme from a team of GM designers.
“This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family," GM Executive Director of Global Industrial Design Sharon Gauci said in a release.
It was announced along with a new marketing campaign for GM electric vehicles called "Everybody In."
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”
The campaign is expected to focus on three themes all around electric vehicles and its Ultium platform, which will be the foundation for the GM EV lineup.
“GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future,” said Wahl. “‘Everybody In’ demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership.”