First Christmas song for dogs? New beat aims to make the 'howlidays' merry for your furry friends

Posted at 10:25 AM, Nov 19, 2020

'Tis the season for 'howliday' cheer.

Many of us like to enjoy holiday music the minute the temps start to tumble, and now our furry friends can join in on the jam sessions., a pet service company in the United Kingdom that sells tailor-made dog food, says on their website blog that they have created a festive Christmas pop song for dogs this holiday season. classifies the 'Raise the Woof' song as 'waggae' -- which they say is "reggae designed to wag tails."

See if your dog reacts to the song below:

The company reportedly had music producers play more than 500 sounds to 25 dogs in a focus group to determine what to incorporate into the 'pawsome' jam.

According to, the song was then mastered at London’s famous Abbey Road Studios.