Chrysler brand's social media campaign highlights importance of service dogs

Posted at 8:26 AM, Mar 14, 2017
and last updated 2017-03-14 15:29:59-04

If you start to see an adorable puppy gracing the Chrysler brand’s social media channels, it’s no accident.

The auto brand has partnered with Canine Companions for Independence to shine the spotlight on assistance dogs.

Foley, a golden retriever and Labrador mix, was named Chrysler’s first "PacifiPuppy" after the 2017 Pacifica.

Chrysler will be posting photos of Foley’s progress while he goes through the steps to become a fully trained assistance dog.

It’s a process that typically takes up to two years and can cost up to $50,000, according to Chrysler. 

The social media updates will highlight the "Give a Dog a Job" campaign through Canine Companions for Independence. The national nonprofit trains dogs to help wheelchair users complete every day activities.

The dogs are provided to those who need assistance for free.

People interested in learning more about Foley can keep an eye out on Chrysler's social media channel and use the hashtags #RaisingFoley and #FoleyFriday to start a conversation.

If you're interested in donating to the campaign, go here.