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Business expert says honesty is more important than ever before

Posted at 5:23 PM, Jun 20, 2020

In the aftermath of COVID-19, companies are left figuring out their next steps forward in the midst of reopening.

Reaching Gen Z has particularly proved to be a challenge for many business owners, but that could change depending on one key factor: honesty.

Entrepreneur Peter Kozodoy joined us live to talk about how businesses small or large can use honesty as a tool to reach Gen Z.