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'All Hail the Carhartt Woman' ad honors moms ahead of Mother's Day

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Posted at 2:12 PM, May 09, 2017
and last updated 2017-05-10 10:03:25-04

Carhartt is taking a page from Rosie the Riveter to show appreciation for moms all over as we get closer to Mother's Day.

The Dearborn based company launched its campaign called "All hail the Carhartt Woman."

Take a look:

Carhartt posted this message on their Youtube channel:

"We made this film because when you work at Carhartt you're constantly inspired by strong women on a daily basis - from the women who work in our own factories in Kentucky and Tennessee to the women who wear our jackets and bibs on the farms, ranches and high rises of America. We've been making workwear for women since the 1940's, when Rosie the Riveter showed the world she can build or fix anything. We see that spirit alive and well in the real women and moms in this film. While the film is certainly an ode to moms everywhere - it's meant for any woman, man or child, who comes from a strong woman. #AllHailMom"