A new Twinkies cereal will hit grocery store shelves in December

Posted at 6:17 AM, Nov 14, 2019

Twinkies fans, rejoice! A cereal for your favorite brand of stuffed goodness is coming to grocery shelves beginning in December.

Post Consumer Brands and Hostess Brands, LLC are partnering to bring the classic Twinkies brand to the cereal aisle, a new release announced.

“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands. “Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl.”

Twinkies have been around for nearly 90 years, and has become a pop culture staple.

The new cereal will be available on store shelves nationwide beginning in late December.