Toyota's Scion brand isn't known for turning heads, but one of the nameplate's concepts is doing just that at the North American International Auto Show.
And it wasn't even unveiled at the show.
The Scion C-HR was first shown off in November 2015 at the Los Angeles auto show and is designed to with functionality and performance, in order to target young urban creatives.
The C-HR is designed to have a compact shape and a high ride. When it was unveiled, executives said it was designed to not fit into any traditional segment of the industry, so it's not an SUV and it's not a hatchback.
Scion says the car is so unique it could become the next "Icon" for their brand.