Amazon is waiving the minimum purchase requirement for free shipping, all in an effort to boost holiday sales and add new Prime members.
By waiving the minimum purchase requirement, hundreds of millions of items will be eligible for free shipping.
And more than three-million items will be eligible for same-day delivery during the holiday season for Prime members.
Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates.