Name: Lauren Shields
Title: Account Executive
Phone: (810) 610-4093
What is your job? FOX 47 is owned by Scripps Media, Inc., the fourth largest broadcaster in the nation. As an Account Executive, I specialize in uncovering clients' unique selling points and "customer care-abouts" in order to effectively craft, develop and lead successful marketing campaigns with television and digital media: the most powerful and influential mediums in the advertising space. In other words, I work with clients to create compelling messages that successfully connect them with their target audience(s), in order to achieve their business objectives, whether that be growing sales, building positive public relations, increasing brand awareness, hitting their desired recruitment numbers, etc.
When did you start working here? 4/8/19
Where else have you worked?
My start in the industry dates to 2011, when my love for media and marketing began. Yes, I was in high school in 2011. Since then, I have had a wide range of work experiences throughout the industry. I’ve been a journalist, an editor of both content and copy, a public relations assistant, a sales representative for print media, a brand ambassador… the list goes on. You can find my full resume at advertisewithlauren.com.
Where did you go to college?
I studied journalism, advertising and public relations as part of the Honors College of Michigan State University from 2013 to 2017. In 2016, I studied advertising and public relations at the American University of Rome for six weeks. While across the pond, I also had the extreme honor of attending the Cannes Lions Festival in Cannes, France, where I was able to network with and learn from the top advertising professionals in the world.
In August 2017 I graduated from Michigan State University with honor and received:
- A Bachelor of Arts with a major in journalism
- A Bachelor of Arts with a major in advertising
- A minor in public relations
Where did you grow up? Grand Blanc, Michigan
What is your philosophy on the work that you do?
When my clients succeed, I succeed!
What do you love about living here?
Lakes, seasons, Spartan Nation, and being able to see my family and friends!