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New Fusions, Raptor & FordPass unveiled at Cobo

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Ford has stormed the North American International Auto Show with a new truck, three new versions of its popular Fusion sedan and a new connected car system it says will for car owners what iTunes did for music fans.

PHOTOS | Ford reveals at the North American International Auto Show

The automaker kicked things off by introducing the all new F-150 Raptor SuperCrew Ford says the vehicle is "is unique among off-road and performance vehicles, with a purpose-built engine, chassis and suspension that enables it to travel fast over challenging desert landscapes or crawl over rocky terrain."

Next, Ford showed off three new versions of the popular Fusion sedan. The new versions include a new hybrid and plug-in hybrid model. Ford calls the new Fusions "most technologically advanced lineup ever."

The high tech approach extends to Ford's new FordPass technology. Ford calls the system "a platform that reimagines the relationship between automaker and consumer." It will compete directly with GM's OnStar system.

FordPass officially launches in April. The company says it is free to both Ford owners and non-owners.