Pure Michigan Kicks off Billboard and Bus Campaign - Vote Today!
Pure Michigan released the images that will be seen on billboards and wrapped around public buses.
It's all part of a $13 million ad campaign designed to promote Michigan's top tourism destinations. Images of well-known Michigan tourist hot-spots like Sleeping Bear Dunes National Lakeshore, and Pictured Rocks National Lakeshore will show up on buses in Chicago, starting on May 6.
Billboards featuring spots like the Marquette Harbor, Miners Beach Falls, and Grand Sable Dunes will be seen along roadways, showing off Michigan's scenery and inviting people to find out more at the Pure Michigan website.