'Pure Michigan' Campaign Embraces Winter Season

CREATED Nov 8, 2012

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"Pure Michigan" is something that residents and visitors to the state can enjoy year-round - that's what the popular campaign is hoping to promote as it prepares for the winter with a $2.2 million ad push.

The Pure Michigan homepage has already made the transition to a winter theme, and according to the AP, "TV, radio, and billboard ads in key markets in Michigan, Illinois, Indiana, Ohio, and Wisconsin will follow beginning on Dec. 31 and run through the end of January."

The Winter section of the Pure Michigan website features a series of videos centered around "A Pure Michigan Winter" - from "Cross Country in Traverse City" to "Snowboarding at Boyne Mountain" to the "Muskegon Luge", there are plenty of ways to embrace the winter chill in the Mitten state.

There is also a video showing that families can still enjoy water activities by visiting one of Michigan's indoor water parks.

Watch the recently-posted video "A Pure Michigan Winter" here: