Focus Group Leads to New Drunk Driving Campaign
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Michigan is taking a more personal approach to their new state drunk driving campaign. Video by fox47news.com
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Michigan is taking a more personal approach to stop people from driving drunk. Statistics show young men are three times more likely than women to drive drunk. A new drunk driving enforcement campaign hopes to stop it.
The campaign is based around a focus group of real people taking about drunk drivers: "I'm a professional drunk driver...So I take side streets...I keep both hands on the wheel...I turn off the radio...I drive with the windows down...I don't make u-turns...I don't tailgate...I Don't pass...I drive in the fast lane."
The campaign features real people who sat in on focus group last spring, as a way for the state to gain insight into who people drive drunk.
The state' Drunk driving crackdown runs through labor day.
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