Michigan Humane Society Unveils Purr Michigan Campaign
Beautiful landscapes. Soaring vistas. Tim Allen’s voice murmuring over a soft piano. Everyone who lives in the state of Michigan is familiar with the Pure Michigan commercials, which invite tourists and “staycationers” to see our state’s uniquely scenic beauty for themselves. The campaign has been wildly successful in marketing Michigan as a travel and tourism destination. Now, the Michigan Humane Society (MHS) is aiming to be just as successful in finding new homes for our feline friends with the launch of its “Purr Michigan” videos.
“The warmer months are extra challenging for animal shelters and rescue groups across the country due to the high number of cats that come through the doors,” said Michael Robbins, MHS Vice President of Marketing and Communications. “In ‘Purr Michigan,’ we want to bring attention to a serious problem in a fresh, funny and unique way. Given how rewarding cat ownership can be, everyone will want to experience ‘Purr Michigan’ firsthand!”
MHS is initially launching the two web videos detailing the benefits – and at times, the unexpected bumps in the road of life, as a pet owner. The videos can be found at the following URLs:
· 5 a.m. Feeding Times: www.youtube.com/watch?v=CN14A-
· Saturday Afternoons: www.youtube.com/watch?v=
MHS has also launched a new website located at www.purrmichigan.org. The site will include these two and all future web videos, cats available for adoption, recipes from Chef Meow-io Batali, fun cat-related facts and much more! It’s all part of an effort to get more people to adopt cats from MHS or other animal welfare organizations.
All adoptable cats at MHS include spaying or neutering, microchipping, and age-appropriate vaccinations. Feline adoption fees range from $20 to $65. For more information, please call 1-866-MHUMANE (648-6263).
The Michigan Humane Society is a private, nonprofit organization which cares for more than 100,000 animals each year, while working to end companion animal homelessness, provide the highest quality service and compassion to the animals entrusted to our care, and to be a leader in promoting humane values.
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