BENTONVILLE, Ark. -- Though two Midwest teams will be the center of attention in the homes of millions this Sunday, states such as Mississippi are taking the most advantage of this season's great values on large format HDTVs.

In the four weeks leading up to Superbowl, Wal-Mart says that customers in Southern states bought more 42-inch Plasma and LCD HDTVs than any other region in the United States.

Among each state, California carries the highest purchase numbers of 32-inch HDTVs -- the most popular of all HDTV size and formats. But by region, the South still holds the lead for the most 32-inch HDTVs over any region in the last month, according to Wal-Mart.