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Amazon introduces Echo Look to help you make more fashion dos, less don'ts

Posted at 8:08 AM, Apr 27, 2017
and last updated 2017-04-27 15:44:50-04

Alexa, do these pants make my butt look big?

We all need fashion advice from time to time, but instead of asking your friends, you may soon be able to consult one of Amazon's new devices. 

Amazon recently introduced the Echo Look. It’s described as a hands-free camera and style assistant in one.

The company says on its site that the Echo Look can do a number of different things. Users can reportedly use it to take full length photos and videos via voice commands. A companion app will also let users study their outfits at all angles, and create a look book, according to Amazon.

Now, if you’re still unsure of your duds, the company says you can run a "Style Check."

The service reportedly picks which outfit you should wear with the help of machine learning algorithms and info from style experts.

The Echo Look doesn’t have to be used for all fashion. Amazon says you can still ask Alexa for the usual updates, like info on weather and news headlines.

It appears the Echo Look is currently available by invitation only and will cost you $199.99 if you’re a prime member.

Check more out here.